Airstream 2 Go

Airstream 2 Go is a travel company that reinvents the American road trip as a premium journey featuring luxury-appointed Airstream vehicles, customized itineraries and concierge services. JAC has been on board with the brand since its inception.

THE GOALS

To launch and build excitement around this unique travel experience through media relations, strategic partnerships, influencer marketing and events.

THE CHALLENGES

Airstream 2 Go is a new travel concept with over 80 years of history associated with the iconic Airstream brand. Prior to Airstream 2 Go, the only way to experience a journey with an Airstream vehicle was to purchase one. Yet many consumers are constrained in some way from Airstream ownership. JAC needed to create awareness among affluent consumers that the Airstream was now available as a unique and premium travel experience, exclusively through Airstream 2 Go. 

THE CAMPAIGN

JAC created a strategic and exciting program that connected Airstream 2 Go with leading travel & lifestyle media vehicles.

We arranged a series of desksides that resulted in national magazine features, broadcast segments and extensive digital coverage.

On the day of the brand launch, we parked an Airstream in the lobby of the Westin Grand Central Hotel and invited leading journalists, VIPs and influencers to experience the Airstream 2 Go difference just steps from their offices.

And we partnered with GMC to host a press road trip. 

THE IMPACT

Total Circulation: 620,486,016
Total Media Impressions: 1,861,458,048

Our pitches, arranged desk side appointments and launch event resulted in key placements and features in About.com, Bloomberg Businessweek, Condé Nast Traveler, Departures, Financial Times, Fodor’s, Fox & Friends, Men’s Journal, NBC News, The Hollywood Reporter, The Huffington Post, The New York Times, The Wall Street Journal, TODAY Travel, Town&Country, Travel+Leisure and Yahoo! Travel, among others.